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Product Description
RICHARD BRANSON, one of the world's most famous and admired business leaders, argues that it's time to turn capitalism upside down-to shift our values from an exclusive focus on profit to also caring for people, communities and the planet
As he writes:
"It's a vibrant and definite sea change from the way business was always done, when financial profit was a driving force. Today, people aren't afraid to say, Screw business as usual!-and show they mean it.
"It's amazing how I keep coming across the same message, from bustling global cities to the townships of South Africa to small villages in India to G8 climate conferences.
"It's no coincidence that so many people are talking about the same thing. There's a real buzz in the air. Change is happening.
"People often associate me with challenges, with trying to break records while sailing the Atlantic or flying in a jet stream in a balloon or going into space with Virgin Galactic. But this book isn't just about fun and adventure and exceeding one's wildest dreams. It's a different kind of business book. It's about revolution. My message is a simple one: business as usual isn't working. In fact, business as usual is wrecking this planet. Resources are being used up; the air, the sea, the land are all heavily polluted. The poor are getting poorer. Many are dying of starvation or because they can't afford a dollar a day for lifesaving medicine.
"But my message is not all doom and gloom. I will describe how I think business can help fix things and create a more prosperous world for everyone. I happen to believe in business because I believe that business is a force for good. By that I mean that doing good is good for business.
"Doing the right thing can be profitable. I will show how this works step by step in the following pages. It's the core message of this book. I often say, 'Have fun and the money will come.' I still believe that, but now I am saying, 'Do good, have fun and the money will come.'"
Screw Business As Usual Reviews
Screw Business As Usual Reviews
| 12 of 14 people found the following review helpful:  OUTSTANDING - This Really Screws Business Books As Usual, This review is from: Screw Business As Usual (Kindle Edition) This is a must-read for anyone interested in business, entrepreneurship, social issues, the future of capitalism, and the current challenges that face the world today. Despite its playful title, this is a substantive book that advises without preaching, that is idealistic by providing real-world examples, that tells stories about famous people by focusing on their deeds not their fame, that is a highly entertaining read at the same time as dealing with challenging issues.Branson builds a strong case for the business world's potential to address social, economic, political and environmental issues by creating new business models and new ways of doing business. He does this not by some theoretical or pie-in-the sky fluff, but rather by stories of organizations and businesses that have done it. So his narrative is planted firmly in the real world and that is what is so inspiring and concrete - a departure from the usual nonsense that fills so many business, self-help and... Read more 8 of 12 people found the following review helpful: Should be required reading in every business school!, By This review is from: Screw Business As Usual (Hardcover) I can't put it on the required reading list at business schools but I will make it required reading in my course - more info at www.cpminstitute.com - and I have lots of folks from top business schools who take it. Richard Branson has said what sorely needed to be said - that the function of business is to "do good", to solve some social problem and profits are a by-product of doing this well. He says bluntly "The focus on profit being king has caused significant negative, unintended consequences." Amen! Branson is a billionaire and that means he has a Stentorian voice when speaking to MBAs and would be Masters of the Universe. He has also spawned - under the Virgin name - hundreds of wildly profitable enterprises and that means that lots of folks in the private equity and hedge fund world will pay attention to him even if they presently don't agree with him. And his message is one that badly needs to be aired. There... Read more |
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